AthletiSense® Media Training
This Level II course will enhance your interaction with members of the media, as well as with coaches, recruiters, in discussions with faculty, and as you seek employment in or outside the world of sports.
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About the course
Prerequisite for this course is Communication Essentials Level I:
The AthletiSense® media training program is a virtual course designed to meet the needs of athletes at every level. The course introduces the many types of media, as well as the nuances and demands of each. The program will help you develop an understanding of how media training can serve you well in all aspects of life.
Participants learn to:
- Craft and deliver meaningful messages to present their best selves
- Pull off artful interviews
- Prepare for public speaking engagements
- Understand the basics of crisis management.
Course Content
Prerequisite for this course is Communication Essentials Level I:
The AthletiSense® media training program is a virtual course designed to meet the needs of athletes at every level. The course introduces the many types of media, as well as the nuances and demands of each. The program will help you develop an understanding of how media training can serve you well in all aspects of life.
Participants learn to:MODULE 1: Intro: The Media Landscape and its Impact on Athletes
MODULE 2: How to Craft Compelling Messages
MODULE 3: Distinguishing Between Different Types of Media & Interview Formats
MODULE 4: Interview Dynamics
MODULE 5: The Benefits of Being on a First Name Basis
MODULE 6: The Artful Interview
MODULE 7: Questions You May Want to Ask A Reporter
MODULE 8: How to Recognize & Deflect Interviewer Baiting Strategies
MODULE 9: How To Anticipate Potential Questions and Craft Key Messages
Develop Clear and Concise Answers that Reflect Your Brand
MODULE 10: Crisis Management
MODULE 11: Making Public Appearances (Public Speaking)
MODULE 12: Course Wrap-Up and Q&A
- Craft and deliver meaningful messages to present their best selves
- Pull off artful interviews
- Prepare for public speaking engagements
- Understand the basics of crisis management.
What people say about AthletiSense®
"It makes perfect sense that Dave and Abby Sims have enjoyed so much success with media training with various schools and teams. At Duke, we found their insight useful and they made the training enjoyable for our student-athletes. They were able to accomplish this in a very efficient and professional manner. I enjoy Dave's work as a broadcaster, and appreciate his value even more in working to get teams better prepared to handle increasing media responsibilities."
"You were outstanding! Your choice of teaching points was perfect. We want you back!"
"I have been involved with media on the high school, college and professional levels, and Dave and Abby Sims do the best job I have seen in crystallizing the media and bringing it to a level that our student athletes can appreciate and understand. Their presentation will become a regular part of our pre-season program."
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